Conversion rate is an essential measure of the performance of any online-based business. Along with churn rate[1], it gives the most accurate indication of a business’ growth. Conversion rates are highly affected by the experience the users have to go through during signing up for a service or a product. Conversion rates are typically around 5%, but for unoptimized-for-conversion experiences, conversion rates drop to a value between 2.5% to 3.1% in online markets[2][3]. I had the chance to work on a conversion rate optimization in a live environment of a subscription-based app in the United States market with ~35,000 paid customers (paying $49 to $69 per month).
Continue reading Conversion Rate Optimization: Onboarding as a Case Study
Engineering The Design 