Experimenting with Preattentive Visual Variables

Animation has proven to be a major attention-grabber for users. Whether it is transition animation, or same-state animation, UI designers are always trying to utilize it. A thing to consider during animation or visualization is preattentive features. Preattentive features are those aspects of a visual presentation that our iconic memory picks up, like color, size, orientation, and placement on page. In other words, they are any attribute “which is processed in spatial memory without our conscious action. In essence it takes less than 500 milliseconds for the eye and the brain to process a preattentive property of any image”[1]. I had a chance to work on a project where we had to evaluate some visual animations/attributes to check if they are preattentive or not. Continue reading Experimenting with Preattentive Visual Variables