Month: July 2016

PaperUI: Draw Your Own Interface

Have you ever thought of drawing your own interface? Say you have a music player app on your laptop, and you want to draw your own play, stop, next, previous buttons, and access the app from a distance, this is what the project is about.

PaperUI allows you to draw your own interface on paper, map it once, and then use it to control an app on your computer.

We used Leap Motion device, placed on a stand, which is attached to a clipboard. We used both a laser cutter (for wooden stands), and a 3D printer for the Leap Motion holder/cover.

schema
The structure

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Conversion Rate Optimization: Onboarding as a Case Study

Conversion rate is an essential measure of the performance of any online-based business. Along with churn rate[1], it gives the most accurate indication of a business’ growth. Conversion rates are highly affected by the experience the users have to go through during signing up for a service or a product. Conversion rates are typically around 5%, but for unoptimized-for-conversion experiences, conversion rates drop to a value between 2.5% to 3.1% in online markets[2][3]. I had the chance to work on a conversion rate optimization in a live environment of a subscription-based app in the United States market with ~35,000 paid customers (paying $49 to $69 per month).

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